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In addition to data protection requirements, email marketing is also subject to strict competition law regulations. We take a look under the bonnet and explore the implementation of these regulations within the DOICHAIN, as presented on the previous day, while also looking at the incentives for companies to use or support DOICHAIN in the context of current market conditions.
For the communication medium of email, unwanted advertising emails are the principal element which cause disruption. These emails often lack the recipient’s consent, given by means of a double opt-in. Learn about DOIchain as a blockchain-based and decentralized approach for tamper-proof documentation of the DOI. This session also paves the way for the more in-depth discussion of this topic on the following day.